Read Our Story
HOW SHOOZ’UP STARTED UP
Of course, I didn’t want to wear high heels every day, so I would hide two stacked insoles inside my flat shoes to achieve a similar effect.I searched shoe shops everywhere for a better solution, but could never find something that added enough height—I always had to layer several insoles to feel a real difference, which wasn’t stable or comfortable!!
It was a very frustrating process, and for a while, I gave up on trying to find the perfect heel cushion.
Eventually, designers began creating shoes with built-in heel cushions, and I thought my troubles were over. But all of my favorite shoes didn’t have this feature, so the problem still wasn’t solved.
That’s when I finally realized: I had to stop searching and start creating
I decided to design my own heel, developed to meet my exact specifications.
Working closely with podiatrists and visiting factories to learn more about sizing and materials, I was able to create Shooz'Up, perfect combination of softness and elevation. Made of memory foam (like your mattress), it offers great comfort and support well your foot. Available in 2 heights to fit all kind of shoes and adapt to your mood of the day.
Now as an active woman, I can say that I look slimmer and taller like in stilettos in all my shoes!
Alexandra
Shooz'Up Founder